Joined HEINEKEN in from JCDecaux where she had been Chief Financial and Administrative Officer and member of the Executive Board since July ..I very proud to be joining Heineken to be the global lead for Digital and Marketing My last role for Danone was Chief Marketing Officer, Global Head of . HEINEKEN Promotes Paul Smailes to Digital Manager for Heineken strategies, ” said Lesya Lysyj, Chief Marketing Officer, HEINEKEN USA.. Heineken has scrapped the role of chief marketing officer as part of a restructure aimed to “accelerate the delivery” of its new global strategy..
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Heineken scraps CMO role in global restructure st March by M M Global Staff Heineken has scrapped the role of chief marketing officer as part of a restructure aimed to “accelerate the delivery” of its new global strategy..
That job will be filled by Jan Derck van Karnebeek, currently the president for central and eastern Europe and global chief sales officer. Related Stories Bullish On Digital, Heineken USA Reveals .
Chief Digital Marketing Officer, Saville Rowe Society Director of Technology, The Chief Digital Officer Forum will address the challenges and opportunities resulting from digital, social and mobile Leading Heineken USA’s transformation to a.
As chief marketing officer he step changed the marketing agenda, with significant progress in innovation and global brands, particularly Heineken. This culminated in Heineken being awarded Cannes .