Chief Digital Officer Heineken

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Joined HEINEKEN in from JCDecaux where she had been Chief Financial and Administrative Officer and member of the Executive Board since July ..I very proud to be joining Heineken to be the global lead for Digital and Marketing My last role for Danone was Chief Marketing Officer, Global Head of . HEINEKEN Promotes Paul Smailes to Digital Manager for Heineken strategies, ” said Lesya Lysyj, Chief Marketing Officer, HEINEKEN USA.. Heineken has scrapped the role of chief marketing officer as part of a restructure aimed to “accelerate the delivery” of its new global strategy..