The Chief Digital Officer has replaced the data scientist as theiest new job. But what does the CDO actually do?.
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The term “CDO” has typically refered to Chief Data Officer. But some industry leaders make the case for revising it to mean Chief Digital Officer..
A chief marketing officer CMO or Global marketing officer or marketing director is a corporate executive responsible for marketing activities in an organization. The CMO leads brand management, marketing communications including advertising, promotions and public relations , market research, sales management, product development .
A chief strategy officer CSO , or chief strategist, is an executive responsible for assisting the chief executive officer CEO with developing, communicating, executing, and sustaining corporate strategic initiatives..
Marketing s Carlos Bruinsma sits down with Larry Luk, chief digital officer of L’Oreal, to pick his brain on how he continuously pushes his brands forward in one of the most cutthroat industries..