L Oreal s Chief Digital Officer on Programmatic Plans, Startups and Org Charts. An Outsider to Beauty and L Oreal, Lubomira Rochet Charged with Transforming Giant. Ms. Rochet s charge, as Chairman CEO Jean Paul Agon put it at the time, is to “accelerate L Oreal s digital .L Oreal doesn t like the word “programmatic.” “We prefer precision marketing, ” said Lubomira Rochet, L Oreal s chief digital officer. Precision .Lubomira Rochet. Chief Digital Officer at L OREAL Vision, positioning, strategic plan roadmap Managed the overall transformation plan and local execution.Last week L Oreal organized an informal chat with their Chief Digital Officer, Lubomira Rochet, who introduced her vision of the job and the state of the digital transformation in L Oreal. The chat was simple, without showing off, But it s necessary to go further with an action plan. Then L Oreal organized an .
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