What The Hell Is A Chief Storyteller Anyway Econsultancy

A quick Google search tells me software giant SAP hired its own chief storyteller back in , and Nike employed a Chief Storytelling Officer .Jack Simpson, “What the Hell Is a Chief Storyteller Anyway?” Econsultancy, , accessed , https econsul .But what is a chief storyteller exactly? This is not a new role Nike employed a chief storytelling officer in the s. That so As chief storyteller at Microsoft, Clayton is changing the public perception of the brand, from old school to world changing. . Storytelling is very much part of Tribalingual anyway..